Brent and Becky Heath use education to share with customers their passion for plants

By Noelle Buoncristiano , Associated Editor and Catalog Success

Catalog: Brent and Becky’s Bulbs has produced a full-color catalog for just two years. Previously, the catalog was merely a price list with some product sketches. Now it contains photographs and solid copy, which they hope educate customers. “This opened the door to us having more novice gardeners [as customers], which we didn’t have before,” explains Becky.