Why Your Merchandising Team’s Effort is Lost on Your SEM Team, Part 2: Breaking Down Silos Between Merchandising and Marketing

Data formats from different vendors: When vendors provide a merchandising team with product data, it can come in multiple formats. Some vendors may assign descriptions to a set of products while others assign a completely different description to the same products (once again, think sweatshirt vs. hoody). If your merchandising team doesn't streamline and/or normalize these descriptions, it must inform your SEM team of the various formats so it can categorize and mine data accordingly.