Why Your Merchandising Team’s Effort is Lost on Your SEM Team, Part 2: Breaking Down Silos Between Merchandising and Marketing
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Sharing navigational facets and promotional calendars is a good place to start breaking down silos, but there are many more that must be addressed to realize a fully optimized and holistic e-commerce strategy. Here are a handful of other valuable communication topics your SEM and merchandising teams should establish:
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Thi Thumasathit
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