Why Your Merchandising Team’s Effort is Lost on Your SEM Team, Part 2: Breaking Down Silos Between Merchandising and Marketing

Breaking down existing silos through the strategies discussed in this article will not only lead to higher clicks and conversions, but also a more holistic and unified customer experience. With the holiday and back-to-school seasons quickly approaching, now is the perfect time to take action.

Thi Thumasathit is the vice president of new business at Adchemy, a provider of advertising technology for large brands and retailers.