Branding: Three Strategies to Refresh Your Brand

1. Outsource the branding strategy to a one-stop shop that’ll handle work such as advertising, PR, product design, Web design, promotions, events, exhibits, research, packaging and more. Neumeier notes that today’s one-stop shops usually are either multi-disciplinary firms or holding companies comprised of specialist firms.”The advantages of a one-stop shop,” writes Neumeier,”are an ability to unify a message across media and ease of management for the client.” The drawback, however, is that the various disciplines gathered and controlled by the one-stop agency generally do not constitute best of breed, he continues.