Branding Feature: Branding Beyond the Products You Sell

This puts tremendous pressure on marketers trying to remain competitive and relevant. How do retailers build their brand in a post-mall/internet-driven world? How do today's marketers engage and retain their customers when most any consumer can sit on his or her couch at any time of day or night and with a few keystrokes access an almost infinite selection of brands and products at a variety of competitive price points?