Branding Feature: Branding Beyond the Products You Sell
5 ways to get your marketing campaigns to stand out in a nontraditional manner
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To look at this in more human terms, of the 69 percent of U.S. adults that say they regularly shop online, about 16 percent of their purchases occur online. And these numbers will only grow as "digital natives" — i.e., young consumers who have never known a world without computers and mobile devices — hit their prime spending years.
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- Companies:
- Amazon.com
- Nordstrom
- Places:
- U.S.
Brent Niemuth
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