Branding Feature: Branding Beyond the Products You Sell

From 2000-2012, total U.S. retail sales grew 3.2 percent compounded annually. During the same period, e-commerce sales posted a 19.1 percent compounded annual growth rate. Furthermore, according to Forrester Research, the web will account for 11 percent of the total retail sales in the U.S. by 2018. That's $414 billion in sales, a compound annual growth rate of 9.5 percent.