Branding Feature: Branding Beyond the Products You Sell

This retail business model, which fostered the rise of that once great and now-faded American institution, the mall, seems terribly outdated and almost quaint today. The mall was the place where retail lived and thrived. The mall had something for every member of the family, usually with multiple retailers offering the same branded merchandise from their gaudy-themed store windows. The mall was a destination; it was entertainment just as much as it was shopping.