Branding Feature: Branding Beyond the Products You Sell
5 ways to get your marketing campaigns to stand out in a nontraditional manner
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Some of us remember a time when manufacturers and retailers wanting to reach their customers would simply place an ad touting their brands and products. Ads could take any of several forms — newspaper, magazine, radio, direct mail and, if the budget allowed, television. The message could be subtle or direct. It would run a number of times according to the ad agency's "proprietary" formula and the consumer would ideally respond by going to their local store to make a purchase.
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- Companies:
- Amazon.com
- Nordstrom
- Places:
- U.S.
Brent Niemuth
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