ONLINE EXCLUSIVE: Branders.com Grows Its Revenues Via SEO

SEO as a Competitive Advantage
Branders.com also sees other strategic benefits from the BrightEdge platform: It recently acquired Promopeddler.com, the No. 4 player in its industry, with BrightEdge's platform playing a critical role in the evaluation. "BrightEdge gave us a better estimate of what potential acquisition candidates would be worth to us based on the analysis of the value of their now known organic search traffic," explained McLaughlin.