ONLINE EXCLUSIVE: Branders.com Grows Its Revenues Via SEO

"SEO economics are much better than those for PPC," says Jerry McLaughlin, CEO of Branders.com, in a press release from BrightEdge, the retailer's SEO platform provider. "However, SEO does need more effort — particularly early on to establish a high position in the rankings."

Branders.com has a dedicated team of SEO specialists who currently manage a portfolio of over 100,000 search terms or keywords across a variety of search engines. It traditionally relied on spreadsheets to manage its SEO operations, as well as a number of different analytical tools. However, none of these tools were integrated and all required a significant amount of manual effort every week.