ONLINE EXCLUSIVE: Branders.com Grows Its Revenues Via SEO

Founded in 1999, Branders.com is the lowest priced and largest online seller of promotional items in the world. It estimates that online now accounts for over 15 percent of the industry's $15 billion annual revenue, with a significant portion coming from organic search referrals. Branders.com has led the industry in its adoption of SEO, accounting for approximately 50 percent of its online business (the other 50 percent generated from traditional pay per click).