Brand Your Success By Enlivening Customers’ Experience

She also referenced Crutchfield, which interviews its employees to find out their favorite hobbies, then uses their responses as a section of the catalog as an example of people’s lifestyles; Newport News, which in the catalog showed magazines that wrote about its products; L.L. Bean, which sells an aspiration to its customers with the headline “Summer in Maine” in its book; and the Duluth Trading Co. catalog, which has an intimate knowledge of the way its customers speak by listening to what they have to say, such as these literal customer testimonials that appeared in the catalog: “Best darn T-shirt I’ve ever worn” and “This is one helluva coat.”