Brand Your Success By Enlivening Customers’ Experience

Level three is to get personal knowledge of the customer, such as what magazines they like to read, their hobbies and their language style.

Boyle cited Patagonia, which sells an experience and aspiration in its catalog by showing its products in the mountains. She also noted Title Nine Sports, which sells women participating in sports; Brookstone, which helps to solve a problem with its Top 10 gifts for Father’s Day; New Pig’s Leak and Spill catalog, which showed current environmental problems, then provided solutions to help solve the problem.