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Joe Keenan
, Senior
and Catalog Success
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Boyle indicated three levels of questioning to determine the higher-order benefit catalogers can offer to customers.
Level one can be determined from tracking basic data, such as response rates, average order value, spending habits, etc.
Level two is to find out customers’ motivation for shopping direct and what their decision-making process is.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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