By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
To help develop a merchandise concept, define the uniqueness of the product and the affinity of your target audience, she said. Then design the catalog with this in mind. Boyle cited a page from a Neiman Marcus catalog, which had too many concepts on one page (jewelry, apparel, wine stoppers). She cited this as an example of just selling items rather than a merchandise concept.
0 Comments
View Comments
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
Author's page
E
Catalog Success
Author's page
Related Content
Comments