Brand Your Success By Enlivening Customers’ Experience

She also referred to the Impromptu Gourmet catalog. Impromptu Gourmet consistently heard that its customers would enjoy the freedom of being able to design their own meals, instead of having to choose from a predetermined menu. The company listened to its customers and provided this option in its catalog. As a result, 18 percent of the catalog’s sales came from the one-page, design-your-own-meal page.