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Joe Keenan
, Senior
and Catalog Success
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4. Engage your customers. “Customer knowledge is power,” Boyle said during her presentation. “The more you know your customers, the more you can sell them.” She gave the audience several tactics for engaging the customer with meaningful, relevant conversation.
* Use words customers use; listen in on CSR telephone conversations, search terms, text audits;
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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