Brand Makeovers

Keep the Old, Build the New

One way to achieve long-term change and ensure continued growth is to keep the old while building something new. Make enhancements to your old brand and milk the profits out of your existing housefile. This may help fund the new branding effort.

You also may find that using what you've learned about your old brand will breathe some life back into it, and even could improve your prospecting results in the short-term.