Brand Makeovers

Accentuating your key elements will reinforce your brand to current customers and also may help make a stronger statement to new customers who relate well to your brand.

But what if the results of this survey demonstrate that your current customers don't reflect where you want to take your brand? Discern if you should change your expectations of the brand. After all, changing customers' perceptions is a difficult and costly chore. But if results are dismal, such a task may be necessary.