Brand History at the Root of Filson's Success

Product is the key to our brand, said Egler. Filson's customers are willing to pay more for better quality products. It's common for the brand's coats to last customers 50 or more years. And these coats aren't just hanging in closets, taken out for special occasions. They frequently serve as uniforms for the miners, loggers and ranchers in the Pacific Northwest, where winters are frequently harsh.