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Joe Keenan
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Consumers that have heard of Filson, especially its customers, are likely to have a passionate attachment to the brand, however. That attachment comes from the history of the brand — it was founded by C.C. Filson in the Pacific Northwest in 1897 as a place to outfit miners coming to the area for the Klondike gold rush — and its products, which are made by hand in Filson's own factory from quality materials.
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