Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

With a single phone, an extra-long phone cord and a closet of nature-inspired products, the husband-and-wife team of Dennis and Ann Pence founded the brand known as Coldwater Creek in 1984. Transplants from the East Coast, the Pences fell in love with the slower pace, friendly atmosphere and lush scenery of the Northwest on a trip and later made Sandpoint, Idaho, the location of their home and new business.