Brad Ekiss trains a wide-angled view on lovers of the great outdoors

By Noelle Buoncristiano

• Strive to gain customer knowledge. “The No. 1 thing in successful direct marketing is knowing what customers want,” he notes. “Pulling the knowledge from the data is the biggest challenge.”

• Keep learning. Ekiss stresses the importance of expanding his skill set by learning from his superiors, as well as gaining knowledge in different areas of a catalog business.