Brad Ekiss trains a wide-angled view on lovers of the great outdoors

By Noelle Buoncristiano

He also notes that a catalog must tell a story and become a resource for its customers. “The challenge, of course, is to profitably build that into a catalog.”

Grew up in: Kansas City, MO.

Education and early experience: University of Missouri, Kansas City, with a business degree and concentration in direct marketing. His first position out of college was with Wolferman’s catalog. And he later worked for Coldwater Creek.