Track Down Multi-buyers
Both general market and niche catalogs can take advantage of multi-buyer strategies
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3. Multi-buyers between outside lists and co-op databases. In effect, the co-ops have modeled your outside lists, and the crossover will respond at a substantially higher rate than names unique to either the co-op segments or outside lists.
4. Strategic multi-buyers. The crossover names between two different types of lists have the characteristics of both lists.
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- Companies:
- Lenser
Alicia Orr Suman
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