Track Down Multi-buyers
Both general market and niche catalogs can take advantage of multi-buyer strategies
1. Multi-buyers between outside lists and your housefile. Housefile names that also appear on outside lists usually produce 30 percent to 40 percent higher response rates and deserve increased contact or reactivation.
2. Traditional multi-buyers—hits between multiple outside lists. Multi-buyers should be tracked separately, list by list. You may find they account for most of the response from any given list.
- Companies:
- Lenser
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