Track Down Multi-buyers
Both general market and niche catalogs can take advantage of multi-buyer strategies
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Meanwhile, niche titles have been more insulated from the down market. “They’ve actually seen most of the success recently,” Lenser asserts. Their smaller and more focused circulation results in higher response rates and reduces their exposure to expense increases. Also, the Internet probably has helped niche titles more: Followers of a niche can “self-identify as they search their [area of] interest on the Web,” Lenser says.
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- Lenser
Alicia Orr Suman
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