Track Down Multi-buyers
Both general market and niche catalogs can take advantage of multi-buyer strategies
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He says mature catalogs such as Lands’ End and L.L. Bean, which are serving a much broader customer segment, are particularly hit by any retail slump and cost increases—more so than a niche title. “The general market catalogs are having to turn to other avenues such as ‘brick and mortar’ to retain their growth.”
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Alicia Orr Suman
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