Track Down Multi-buyers
Both general market and niche catalogs can take advantage of multi-buyer strategies
General Market Catalogs Face Greatest Challenge
The economy and market forces are impacting general market catalogs and niche businesses differently, says Lenser. “The general market catalogs are having a more challenging environment. As postage and other costs have gone up, [catalogers] are faced with the bar being raised in terms of what they need in response to continue to grow.”
- Companies:
- Lenser
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