Creative Cut: Keep Catalog Sales Healthy

Where’s the Deal?

This catalog offers a fabulous deal: $50 worth of FREE products after six purchases! Yet I had to actually search for it on pg. 2. And though it’s explained in detail on the order form, I had to find that on my own as well.

The upper right corner of pg. 3, arguably the choice selling spot in the catalog, should feature a product you can buy. Here, the product is hidden in the lower right corner.