Creative Cut: Keep Catalog Sales Healthy
Botanic Choice doctors its page layout to ease shopping experience
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In a discount-driven environment, the discount should be the prominent message on the page. Here, the 75 percent discount is dwarfed by the “Summer Sizzlers” phrase.
A limited number of fonts, point sizes and colors should be selected, and the catalog designer should stay within that range and palette to make the catalog recognizable to the customer, again and again.
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- Catalogs by Lorél
Christine Carrington
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