Creative Cut: Keep Catalog Sales Healthy
Botanic Choice doctors its page layout to ease shopping experience
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Perhaps people who shop this category respond to this type of visual onslaught. But my initial impression is that shopping from this catalog would be like wading upstream in a muddy river wearing heavy boots and carrying a 10-lb. sack of potatoes. I was exhausted before I even opened it. There are some ways to channel (and ease) the shopping experience while staying within the price/value requirements of this category.
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- Catalogs by Lorél
Christine Carrington
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