Creative Cut: Keep Catalog Sales Healthy

Make offers for free stuff larger. These offers are likely to create sales with this audience, so make them big and put them in the best selling positions.

Conclusion

As experts in marketing vitamins and supplements, Botanic Choice knows which sales formula its customers respond to the best. But the cataloger must leverage this knowledge by doing a more strategic job with branding, organization, navigation and promotion. It can do so without abandoning the copy heavy, busy style that works. «