Creative Cut: Keep Catalog Sales Healthy

Contain type styles and sizes to a few. Assuming that most customers are more than 40 years old, they’ll struggle with the small point sizes.

Consider creating separate sections for Men’s Health and Women’s Health. Design these sections so they stand apart from the rest of the catalog

Packed with percentage-off coupons, free shipping and other promotions, this catalog feels like a direct response TV commercial translated into print. If these gimmicks are necessary to sell, the company ought to give them some play.