Creative Cut: Keep Catalog Sales Healthy

In this catalog, each product treatment looks like it was designed as a quarter-page, half-page or full-page “ad,” placed randomly onto the spread. The cataloger should consider designing in spreads using a clearly defined grid, with best selling and high margin products appearing larger and in the upper right position. Designed as a spread by giving more visual emphasis to some products and less to others lets customers connect the products together, opening up cross-sell potential.