Creative Cut: Keep Catalog Sales Healthy

They say “don’t judge a book by its cover,” but with a catalog, you must. A catalog has about three seconds to inspire someone to open it — or toss it. My first impression of the Botanic Choice catalog is chaos. This catalog, which sells nutraceuticals, vitamins and supplements, features no fewer than nine fonts and 12 point sizes, a free shipping offer call-out, a free shipping coupon, and seven products — and that’s just on the cover!