Boston Proper Billion-Dollar Opportunity

Finally, the company will need to devise a methodology to effectively change the business as the primary customer demographic ages. "We can't just grow old with them," Hartzell says. "We have to change, too, and yet remain relevant and pertinent in their lives."

In the end, however, Hartzell notes that the Boston Proper business is now well defined. "We simply want to continue to grow that response, to grow what we have." That is, to leverage Tiernan's billion-dollar opportunity.