Boston Proper Billion-Dollar Opportunity

Tiernan's Boston Proper catalog and e-commerce site offer unique, fashion-forward and sexy apparel, shoes and accessories to well-educated and busy women primarily in the 35-to-55 age range. They may have children, husbands and extended families, but they buy from Boston Proper for themselves, says Margaret Moraskie, e-commerce director for the Boca Raton, Fla.-based marketer.