Boston Proper Billion-Dollar Opportunity

"We're hoping affiliate marketing will bring us new customers, those who shop mostly online and may not get our print catalogs," Hartzell notes. "And of course, all of our Internet shoppers will get a catalog from us."

Throughout the catalogs, Boston Proper touts its Web site. In fact, the Travel book's opening spread focused on the Web site, reiterating to customers that many more items were available online.