Boston Proper Billion-Dollar Opportunity

In addition, the checkout process has been markedly improved. And Moraskie says she now has more control over the site, so she's better able to quickly post products and offerings as she deems appropriate. Indeed, Moraskie and her team refresh the site before each catalog drop, generally every three to four weeks. To help advertise the site, Boston Proper sends e-mails to its customer list touting a sneak peak at the new merchandise before the catalog arrives in their homes.