Boston Proper Billion-Dollar Opportunity

Last year, Boston Proper partnered with MarketLive, an e-commerce solutions provider, and relaunched its site. Ken Burke and his team at MarketLive helped Boston Proper improve its navigation and ability to upsell and cross-sell via the Web. "We're now using some best practices, templating engines and more graphics," Moraskie says. "We're such a visual brand that those things are important to us."