BOPIS: Retail's Next Frontier of Competitive Advantage

BOPIS offers a competitive advantage for brick-and-mortar retailers and has delivered meaningful benefits in its inaugural run. Retailers will continue to invest in enhancing the customer experience around BOPIS. Perhaps 24-hour pickup, faster pickup, expanded assortments, improved in-store service, better personalized experiences or enhanced cross-sell/upsell will be next on the docket.