BOPIS: Retail's Next Frontier of Competitive Advantage

The Cognizant UK Shopper Study 2013 found in a span of three months that over 60 percent of shoppers had used BOPIS — a quarter of them more than once a month — and more than 80 percent had shopped in-store, then purchased online at least once.

Omnichannel fulfillment represents a strategic advantage in that retailers can leverage inventory across multiple locations and streamline fulfillment processes, reducing operational costs and enhancing the customer experience.