BOPIS: Retail's Next Frontier of Competitive Advantage

Over the last three years, BOPIS has become mainstream, with 88 percent of top 100 U.S. retailers offering the service. Thirty percent of retailers added the capability in 2013, but there's a long way to go for customer experience and business value to be optimized. Only 45 percent of retailers have extended BOPIS capabilities to include the ability to ship products from fulfillment centers to stores, 25 percent provide real-time visibility to inventory levels, and 16 percent suggest alternatives for out-of-stock products.