How to Boost Sales and Margins With Behavioral Commerce, Part 2

To close the deal: Remind them how many points they’ll get for buying certain items. Provide extra points for items you’re trying to clear out. Offer loyalty club deals so club members feel they're getting something in return for their loyalty.

8. Methodical Shopper: “When I shop online, I like to browse for the exact product I’m looking for. I often use site navigation until I find that perfect match.” This shopper is tenacious and doesn’t like being distracted by marketing messages or product fluff. They follow site navigation and site maps to find the right product.