How to Boost Sales and Margins With Behavioral Commerce, Part 2

To close the deal: Make used and returned items visible to them. Show them overstock and clearance items based on what they’ve been browsing. Those products might be just as attractive to them based on the savings.

7. Loyal Shopper: “I only purchase if I can join a rewards club or special rewards program. This often leads to me purchasing at the same stores.” This shopper likes to build up and then cash in points from loyalty reward programs. This type of shopper will generally spend more than others in the pursuit of rewards points.