How to Boost Sales and Margins With Behavioral Commerce, Part 2

Continuing the list of the 10 most common shopping personalities as identified by SteelHouse, here are numbers six through 10 (part 1 of this series contains one through five):

6. Thrifty Shopper: “I like to buy used or refurbished items. If I can get the same product used for much less, I’ll buy it.” For this shopper, the amount of savings can be more powerful than the product need itself.