How to Boost Sales and Margins With Behavioral Commerce, Part 1

To close the deal: Provide positive reinforcement during their shopping process. Show them that this is the right product for them. Show positive consumer feedback on the items they're browsing and, if necessary, provide an incentive like $10 off for them to write their own review of a product.

4. Active Shopper: “I'm always browsing but not always buying. I'm not looking for incentives, but they can help me convert when I’m window shopping.” Active shoppers like the positive psychological effects of browsing products online across different sites.